Reach Media Kit
Information for using or discussing our brand, co-branding and partnerships, or media opportunities and press releases.
Boilerplate and mission statement.
Elevator pitch:
Streamline how your business sells cross-border.
Reach is a Merchant of Record that helps you scale in international markets, reduce risk and complexity, increase conversions and lower fees.
Boilerplate:
Reach is a global Merchant of Record that helps businesses scale in international markets, reduce risk and complexity, increase conversions and lower fees. Its vast network of local entities turns every international buyer into a local buyer, giving them the comfort and convenience of paying in their local currencies with the payment methods that they prefer. In addition to market-leading automated FX and global tax compliance, Reach offers a suite of integration options, ranging from no-code plug-and-play access to a powerful and fully customizable API.
Mission statement:
We believe international borders should never be barriers to ecommerce. Our mission is to empower you to stay local and sell global, and we work tirelessly to eliminate costs and pain points that prevent you from doing so. We accomplish this through our strategic partnerships with leading currency exchange providers that allows us to offer you direct and real-time currency exchange rates that are guaranteed for 30 days.
We are world-leading experts in what your local challenges are and what your international consumers want, and we’re constantly improving to support ever-changing ecommerce markets to serve both you, and them, better.
Reach quick facts.
Quick answers and best language to describe how Reach has evolved the cross-border payments ecosystem.
What is Reach?
- Reach is a Merchant of Record cross-border payments solution.
- Reach is not a payments facilitator or payments provider.
- Reach's solution is designed to benefit businesses of any size that sell goods & services cross-border, anywhere in the world.
Reach's use cases:
Reach's product:
- Use Reach's worldwide entity structure to unlock the power of local processing.
- Reach provides merchants with access to a vast catalogue of in-demand payment methods to ensure their global buyers can pay in methods they know and trust.
- Reach offers industry-best wholesale FX rates to its clients.
- Reach offers both flexible custom & no-code integration solutions.
- Reach offers a revolutionary platform-agnostic global tax compliance solution to simplify and de-risk cross-border transactions.
- Reach localizes international transactions, greatly increasing their success rates and reducing friction and failures.
- Reach offers flexible fraud service options powered by an algorithm-based fraud management engine and team of global experts.
What is a Merchant of Record?
A Merchant of Record (MOR) model removes the border between you and your customers, and act as an intermediary between a business and its customers, taking responsibility for the payments process and assuming liability on behalf of that business. When you use an MOR, you can unlock local acquiring in your global markets and gain the ability to process locally.
This eliminates the need to establish expensive local entities, which also lowers fees, reduces false transaction declines, and offloads the risks of fraud and global tax compliance.
Reach at a Glance
Founded in 2012, Reach is a scalable cross-border platform that lets merchants anywhere process locally everywhere.
Combines dynamic checkout, intelligent routing, and Merchant of Record local acquiring to offer clients the most cost-effective way to sell to global customers.
Reach’s one-of-a-kind strategic partnerships with currency exchange providers allow it to offer direct and guaranteed real-time currency exchange rates.
Offers local acquiring in 70 countries, payment processing in 135 countries, and 100+ payment methods, allowing merchants to go global with confidence.
Leadership team.
Sam Ranieri
Founder & CEO
Under Sam's stewardship, Reach has exploded onto the payment technology scene, quickly establishing itself as a leading cross-border payments platform.
Matthew Cannon
CRO
Matthew has extensive experience incorporating payment structures across the globe, including local tax regulations, and marketing Reach’s product offerings.
Mike Baldwin
SVP, Operations
Mike enables Reach to produce strong bottom-line results through effective planning, compelling communication, and a keen focus on execution.
Lohrasp Seify
SVP, Technology
Lohrasp built the data division of the company from the ground up; currently leading engineering, data, cyber, IT, and development operations departments.
Danielle Montgomery
VP, Marketing
Danielle leads the marketing department to galvanize the Reach brand across all media channels and equip all departments with outstanding tools & resources.
Kevin Brent
VP, Finance
Kevin oversees all finance-related functions and is responsible for building the company's financial strategy, core accounting, and capital raising initiatives.
Mike McGirr
VP, Compliance
Mike is responsible for driving the company's risk and compliance programs and ensuring the proper controls are in place to help scale the company globally.
Melissa Pottenger
VP, Payment Operations
Melissa manages Reach's complex international partnerships network to rensure the solution is broad, nimble, and intelligent throughout its evolution.
Logo & branding.
Reach wordmark
Dark
Light
Reach icon
Dark (transparent)
Dark (filled)
Light
Our logo & icon should only ever be presented in white, black, or slate blue, as shown in the examples above. Please do not rotate, mask, overlay, re-colour, or otherwise alter the Reach logo in any way.
Brand colours
Hex: #0D0D1D
RGB: 13, 13, 29
CMYK: 82, 76, 57, 77
Pantone: PMS 433
Hex: #6158FB
RGB: 97, 88, 251
CMYK: 72, 68, 0, 0
Pantone: 2726C
Hex: #56C5CF
RGB: 86, 197, 207
CMYK: 60, 0, 20, 0
Pantone: 319C
Hex: #F0AB12
RGB: 240, 171, 18
CMYK: 5, 35, 100, 0
Pantone: 1235C
Contact us.
Reach out if you'd like to go above and beyond to promote our partnership.
- Andrew Cunningham
- Head of Marketing & Mediaandrew.cunningham@withreach.com
- Sebastien Ringuette
- Creative Team Leadsebastien.ringuette@withreach.com
Video content.
Our subject matter expert series expands your understanding of our complex industry.
Social media & co-branding.
Considerations for sharing & cross-promoting with Reach.
When promoting a piece of content that features a Reach team member, please remember to tag not only that person, but also Reach itself, so that we may cross-promote and share your post.