App Monetization & Payments Optimization

The App Store just changed. Reach helps you monetize what's next.

You can now sell outside the App Store without paying Apple's 15–30% commission on U.S. transactions. But skipping the fees means taking on tax, fraud, refunds, and compliance yourself. Reach is a Merchant of Record built to handle all of that, so your team doesn't have to.

What this ruling means:

Apple can't block external payments anymore.

That means U.S. app developers can now:

  • Add payment links in their apps
  • Process payments directly on the web
  • Keep the full margin on U.S. purchases
  • Control pricing, checkout, and user data

But moving off the App Store also means you're now responsible for the backend infrastructure Apple used to handle for you.

What you're now responsible for:

Without Apple's infrastructure, you need to manage:

  • Sales Tax:

    Registration, filing, and remittance in every U.S. state

  • Fraud & Chargebacks:

    Real-time fraud detection and chargeback dispute handling

  • Local Payments:

    Offer payment methods your users prefer and trust across 100+ markets

  • Billing Support:

    Responding to refund requests and payment issues

Most app teams aren't set up for this. That's where Reach comes in.

Boost conversion rates and reduce fees.

Improve transaction approval rates and reduce cross-border costs. Offer localized pricing and payment methods to convert more customers.

Global tax compliance, done-for-you.

We manage VAT, GST, and sales tax end-to-end—registration, filing, and remittance.

Stop fraud and maximize conversions.

Prevent fraud without blocking legitimate customers. Fewer chargebacks, more revenue, smarter decisions.

Activate easily, no extra dev work.

We’re already integrated with the tools you use. Launch faster and scale farther, with no disruption.

Your key to unlocking real app growth.

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Kagi
JMP

Leading digital businesses trust us to maximize their revenue and optimize their payments in 100+ markets. By streamlining payments, tax compliance, and fraud protection with us as their Merchant of Record, they've improved conversions and reduced friction, enabling hassle-free growth.

Learn more about the App Store ruling:

Business Over Borders #16 • The App Store Ruling: Planning Your Next Move

Business Over Borders #16 • The App Store Ruling: Planning Your Next Move

Watch Now
Beyond the App Store: Why the Epic v. Apple Ruling Doesn't Solve the Monetization Puzzle

Beyond the App Store: Why the Epic v. Apple Ruling Doesn't Solve the Monetization Puzzle

Read Article

Let Reach be the partner that replaces what Apple used to provide, at scale.

Talk to our experts.