Reach Logo
Reach Logo
All countries
Flag of Brazil



Brazil is the largest and most mature ecommerce market in Latin America. However, it is not a market without challenges. While most of the country's population has engaged in cross-border purchasing, they require a high-touch approach and access to flexible and regionally specific payment methods in order to convert. As Brazil continues to rank in the top 10 ecommerce countries by sales volume, the market provides a wealth of opportunity if you can overcome its barriers to entry.

Preferred Languages:
Brazilian Real - BRL

Country Facts


Population Density26/km2
Median Age33.2


GDP (USD)$1,920,095,560,000
Average Income (USD)$5,784
Producer Price Index32.8

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Consumer Values & Behaviour

Where Consumers Place Value

Cross-border shoppers in Brazil value these types of perks and service attributes.

Key Consumer Goods

These are the most popular products that consumers in Brazil purchase cross-border.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in Brazil prefer the following methods: BNPL, Debit Card, Credit Card, Cash, and Mobile Wallet.


Boleto Bancario is a cash payment method available in Brazil and regulated by the Brazilian Federation of Banks (FEBRABAN). Boleto has a significant market share of approximately 20%. It is generally considered a secure payment option, especially for consumers who are unbanked or who do not wish to release their credit card details online.



Hipercard is a payment method option in Brazil that allows online payments as one-off and installments.

Credit Card, Installment Payments


Aura is a Brazilian credit card that offers one-click online payments and instalment payments.

Credit Card, Installment Payments


Elo is a payment services corporation in Brazil that offers debit, credit, and prepaid cards.

Credit Card

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.

Credit Card


Mastercard is one of the leading credit card networks in the world.

Credit Card

American Express

American Express, also known as AMEX, is a top card network and offered in more than 130 countries.

Credit Card


PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.

Digital Wallet


JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.

Credit Card

Apple Pay

Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.

Digital Wallet

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

Apply Now

To get started selling in Brazil through Reach, simply fill out our application form.

Begin Application

Need more information?

Our global ecommerce experts are ready to help.