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As one of the most active ecommerce populaces in the world, ranking 5th in online consumption in 2021, France provides a wealth of opportunity for brands looking to expand internationally. In fact, French consumers are more likely than most other Europeans to buy from foreign brands, with over 35% of French online shoppers doing so in 2021. However, like the rest of the EU, selling into the region requires strict compliance with the Union’s regulations and standards for selling online.

Preferred Languages:
Euro - EUR

Country Facts


Population Density123/km2
Median Age41.7


GDP (USD)$2,782,905,330,000
Average Income (USD)$31,682
Producer Price Index80.4

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in France prefer the following methods: .

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


WebMoney utilizes transfers as a global settlement system for ecommerce. Users keep funds in a digital wallet that can be used for a variety of payments around the world.

Digital Wallet


Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.

Digital Wallet


Klarna is the largest provider of Pay Later services in the world. Klarna offers flexible payment options that give customers more freedom to choose when and how to pay for a purchase. Klarna provides payment solutions for 90 million consumers and 250+ thousand retailers across 19 core markets.

Installment Payments


TreviPay offers payment methods for B2B buyers and sellers, offering net-terms for delayed payments.

Net Terms

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

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To get started selling in France through Reach, simply fill out our application form.

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