Reach Logo
Reach Logo
All countries
Flag of Hong Kong

Hong Kong


Due to the region's impressive internet penetration of 93% and the population's affinity for technology, Hong Kong is home to an estimated 4.5 million online shoppers. This market’s population is also well-versed in cross-border shopping as platforms and marketplaces like Amazon and Alibaba have risen in popularity there. Cross-border ecommerce as a whole in the region is currently valued at US$3.7 billion and is projected to experience an annual growth rate of approximately 10.2%

Preferred Languages:
English, Cantonese
Hong Kong Dollar - HKD

Country Facts


Population Density7125/km2
Median Age45.6


GDP (USD)$359,838,600,000
Average Income (USD)$55,928
Producer Price Index65.3

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in Hong Kong prefer the following methods: Credit Card, and Mobile Wallet.

Union Pay

UnionPay, also known as CUP or PUI, is a card-based payment service founded in mainland China, but now available internationally. Within China, it is the most popular payment method.

Online Banking, Installment Payments


Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.

Digital Wallet

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.

Credit Card


Mastercard is one of the leading credit card networks in the world.

Credit Card

American Express

American Express, also known as AMEX, is a top card network and offered in more than 130 countries.

Credit Card


PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.

Digital Wallet


JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.

Credit Card

Apple Pay

Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.

Digital Wallet

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

Apply Now

To get started selling in Hong Kong through Reach, simply fill out our application form.

Begin Application

Need more information?

Our global ecommerce experts are ready to help.