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Home to one of the fastest-growing ecommerce markets in the world, with an expected market value of US$136.47 billion by 2026, India continues to show promise for cross-border expansion. However, selling into the world's largest country by population requires an astute understanding of the local laws, regulations, and preferred payment methods local to the region. For example, international businesses are required to establish an entity in the region with sales tax registration or partner with a local distributor in order to sell into India at all.

Preferred Languages:
Hindi, English
Indian Rupee - INR

Country Facts


Population Density470/km2
Median Age28.7


GDP (USD)$3,385,089,880,000
Average Income (USD)$1,663
Producer Price Index54.3

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in India prefer the following methods: Credit Card, Mobile Wallet, and Bank Transfers.


UPI, or "Unified Payments Interface," is a payment method that was developed by the National Payments Corporation of India and is regulated by the Reserve Bank of India. It is an instant, real-time payment system that instantly transfers funds between two bank accounts. The UPI method allows users to make withdrawals from, and deposits to, a user's bank account (this is unlike a wallet-type payment method).

Online Banking, Installment Payments


Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.

Digital Wallet

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


RuPay is a global card system developed by the National Payments Corporation of India.

Digital Wallet


Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.

Credit Card


Mastercard is one of the leading credit card networks in the world.

Credit Card

American Express

American Express, also known as AMEX, is a top card network and offered in more than 130 countries.

Credit Card


PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.

Digital Wallet


JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.

Credit Card

Apple Pay

Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.

Digital Wallet

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

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To get started selling in India through Reach, simply fill out our application form.

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