Italy
- Summary:
The population of Italy provides an eager cross-border market for B2C ecommerce, with over 67% of the region's online consumers making an international purchase in 2021. Italy's B2C market isn't the only significant opportunity in the region; B2B transactions reached a value of US$447 billion in 2021, providing brands in the sector even more reason to expand into this market. Overall, while Italy isn't the largest player in Europe for ecommerce, its continued growth shouldn't be ignored by brands looking to expand into the EU.
- Preferred Languages:
- Italian
- Currency:
- Euro - EUR
Country Facts
Population
Economy
Shopper Profiles
Rural vs Urban Living
The percentage of the population living in rural versus urban areas.
Demographic by Sex
Measure of how the population is split between female and male persons.
Internet Access
The percentage of the population that has access to the internet.
Buys Online
The percentage of the population that has made an online purchase since 2021.
Preferred Payment Methods
Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in Italy prefer the following methods: Credit Card, Debit Card, and Mobile Wallet.
Skrill
Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.
Digital Wallet
Sofort
Sofortüberweisung, or "Sofort," is an online direct payment method. It is an immediate and direct transfer of funds.
Online Banking
Klarna
Klarna is the largest provider of Pay Later services in the world. Klarna offers flexible payment options that give customers more freedom to choose when and how to pay for a purchase. Klarna provides payment solutions for 90 million consumers and 250+ thousand retailers across 19 core markets.
Installment Payments
Bank Transfer
Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.
Online Banking
TreviPay
TreviPay offers payment methods for B2B buyers and sellers, offering net-terms for delayed payments.
Net Terms
Visa
Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.
Credit Card
Mastercard
Mastercard is one of the leading credit card networks in the world.
Credit Card
American Express
American Express, also known as AMEX, is a top card network and offered in more than 130 countries.
Credit Card
PayPal
PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.
Digital Wallet
JCB
JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.
Credit Card
Apple Pay
Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.
Digital WalletReady to expand? Reach can help.
Reach understands global consumers and how changes in their shopping experience affect your business.
Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.
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