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While cross-border ecommerce in Japan is relatively small in scale, with international purchases making up just 1.7% of the total domestic ecommerce market, this region still provides opportunities. Due to the high percentage of internet penetration of over 93% and an increased willingness to purchase globally recognized brands, it is expected that Japan’s cross-border ecommerce market will continue to grow from US$3.01 billion at a compound annual growth rate of 6.9% from 2023 to 2030.

Preferred Languages:
Japanese Yen - JPY

Country Facts


Population Density346/km2
Median Age48.6


GDP (USD)$4,231,141,200,000
Average Income (USD)$31,210
Producer Price Index87.3

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in Japan prefer the following methods: Cash, Credit Card, Mobile Wallet, and Bank Transfers.

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.

Credit Card


Mastercard is one of the leading credit card networks in the world.

Credit Card

American Express

American Express, also known as AMEX, is a top card network and offered in more than 130 countries.

Credit Card


PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.

Digital Wallet


JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.

Credit Card

Apple Pay

Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.

Digital Wallet

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

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