United Arab Emirates
Traditionally, the United Arab Emirates has been a brick-and-mortar nation, with online sales making up only a small portion of total retail sales in the region. However, since the digital shift created by the global pandemic, the market has become much more heavily invested in ecommerce consumption. By 2025, ecommerce is expected to generate over US$8 billion in sales as the country is hyper-connected to digital channels, with 100% of the UAE population having access to the internet. Though it should be known that to convert in the region, Merchants must take a high-touch approach to earn consumer trust and enable a payment experience that provides a high level of convenience.
- Preferred Languages:
- Arabic, English
- Dirham - AED
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