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United Arab Emirates


Traditionally, the United Arab Emirates has been a brick-and-mortar nation, with online sales making up only a small portion of total retail sales in the region. However, since the digital shift created by the global pandemic, the market has become much more heavily invested in ecommerce consumption. By 2025, ecommerce is expected to generate over US$8 billion in sales as the country is hyper-connected to digital channels, with 100% of the UAE population having access to the internet. Though it should be known that to convert in the region, Merchants must take a high-touch approach to earn consumer trust and enable a payment experience that provides a high level of convenience.

Preferred Languages:
Arabic, English
Dirham - AED

Country Facts


Population Density131/km2
Median Age38.4


GDP (USD)$507,534,920,000
Average Income (USD)$35,542
Producer Price Index91.6

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Consumer Values & Behaviour

Where Consumers Place Value

Cross-border shoppers in United Arab Emirates value these types of perks and service attributes.

Key Consumer Goods

These are the most popular products that consumers in United Arab Emirates purchase cross-border.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in United Arab Emirates prefer the following methods: Mobile Wallet, Cash, Debit Card, and Credit Card.

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.

Credit Card


Mastercard is one of the leading credit card networks in the world.

Credit Card

American Express

American Express, also known as AMEX, is a top card network and offered in more than 130 countries.

Credit Card


PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.

Digital Wallet


JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.

Credit Card

Apple Pay

Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.

Digital Wallet

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

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