Reach Logo
Reach Logo
All countries
Flag of United States

United States


The United States of America provides one of the largest addressable ecommerce markets globally for international brands. With an estimated market of 69.8 million cross-border buyers, the US ranks second globally in market size for cross-border ecommerce. While the US market provides a great deal of potential - importation laws, regulations, and sales tax compliance vary from state to state and can create complex barriers for merchants looking to expand into this region.

Preferred Languages:
United States Dollar - USD

Country Facts


Population Density36/km2
Median Age38.5


GDP (USD)$25,462,700,000,000
Average Income (USD)$53,327
Producer Price Index109.5

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in United States prefer the following methods: .


WebMoney utilizes transfers as a global settlement system for ecommerce. Users keep funds in a digital wallet that can be used for a variety of payments around the world.

Digital Wallet


TreviPay offers payment methods for B2B buyers and sellers, offering net-terms for delayed payments.

Net Terms


Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.

Digital Wallet

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


Klarna is the largest provider of Pay Later services in the world. Klarna offers flexible payment options that give customers more freedom to choose when and how to pay for a purchase. Klarna provides payment solutions for 90 million consumers and 250+ thousand retailers across 19 core markets.

Installment Payments

Union Pay

UnionPay, also known as CUP or PUI, is a card-based payment service founded in mainland China, but now available internationally. Within China, it is the most popular payment method.

Online Banking, Installment Payments

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

Apply Now

To get started selling in United States through Reach, simply fill out our application form.

Begin Application

Need more information?

Our global ecommerce experts are ready to help.