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United Kingdom


The United Kingdom is home to one of the largest ecommerce markets in the world and is projected to generate over US$285 billion in ecommerce revenue by 2025. Due to the population's ready adoption of online shopping, buying from international brands continues to grow in popularity. 17% of all B2C ecommerce revenue in 2022 was estimated to be cross-border. However, since the advent of Brexit, there have been several changes to local regulations and taxations that merchants must now navigate and comply with to sell into the region successfully.

Preferred Languages:
Sterling - GBP

Country Facts


Population Density277/km2
Median Age40.6


GDP (USD)$9,070,667,730,000
Average Income (USD)$36,248
Producer Price Index91.7

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Consumer Values & Behaviour

Where Consumers Place Value

Cross-border shoppers in United Kingdom value these types of perks and service attributes.

Key Consumer Goods

These are the most popular products that consumers in United Kingdom purchase cross-border.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in United Kingdom prefer the following methods: Debit Card, Credit Card, Mobile Wallet, and BNPL.


WebMoney utilizes transfers as a global settlement system for ecommerce. Users keep funds in a digital wallet that can be used for a variety of payments around the world.

Digital Wallet


TreviPay offers payment methods for B2B buyers and sellers, offering net-terms for delayed payments.

Net Terms

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.

Digital Wallet


Klarna is the largest provider of Pay Later services in the world. Klarna offers flexible payment options that give customers more freedom to choose when and how to pay for a purchase. Klarna provides payment solutions for 90 million consumers and 250+ thousand retailers across 19 core markets.

Installment Payments


Sofortüberweisung, or "Sofort," is an online direct payment method. It is an immediate and direct transfer of funds.

Online Banking


Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.

Credit Card


Mastercard is one of the leading credit card networks in the world.

Credit Card

American Express

American Express, also known as AMEX, is a top card network and offered in more than 130 countries.

Credit Card


PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.

Digital Wallet


JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.

Credit Card

Apple Pay

Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.

Digital Wallet

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

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