Summary
In this episode of Business Over Borders , host Leo Tucker is joined by Cayleigh Palen , a global ecommerce expert at Reach, to break down exactly what it takes to successfully optimize a Shopify store for international markets . If you're a Shopify brand scaling into new countries, or planning to, this episode is packed with real-world insights on improving conversion rates and reducing friction at checkout. Whether you're in Australia, the U.S., or Europe, this episode gives you the playbook to increase international conversion rates and build trust with local customers. 🔗 Links & Resources • Learn more about Reach : withreach.com • Connect with Cayleigh Palen on LinkedIn • Check out Reach’s case studies: https://www.withreach.com/resource-library?content=Case+Studies 👍 Like this episode? Subscribe to Business Over Borders and hit the bell icon for future drops. Got questions about cross-border ecommerce? Drop us a comment or message us at withreach.com/contact .
Transcript
Leo Tucker: Welcome back to Business Over Borders. I'm your host, Leo Tucker. And today, we're talking to you, Shopify store owners. And I am elated to have one of my favorite guests here, Cayleigh Palen. Hello.
Alright, Cayleigh. So we wanna talk Shopify stores, but who are we talking to? Who is our audience today?
Cayleigh Palen: So we're talking about brands on Shopify that are really scaling and finding product market fit in international and global markets today that kind of want to take that to the next level and really optimize how they're using Shopify and how they're really targeting these international markets where they're seeing such success.
Leo Tucker: What does optimization even mean? It's a big word that can mean a lot of things or nothing if you use it incorrectly. So you ready to talk about that a bit?
Cayleigh Palen: Yeah. Such a loaded question. So many ways to optimize on Shopify. From kind of the retail side of Shopify, there's a million different ways you can optimize your store. Bu...