From cash flow constraints to record revenue: Ziella's success with Reach

April 23, 2025
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Summary

Within a few weeks, Ziella implemented Reach’s Merchant of Record services, a decision driven by Reach’s capacity to streamline global payment complexities. Read the full case study here https://withreach.com/resource-librar...

Transcript

My name is Sean, and I do operations management at Protus brands.

Zelia is a direct to consumer, e-commerce brand. Our mission is really to provide, a seamless, online experience for our customer. And we fulfill those orders, in, in a thoughtful gift set. One of the biggest challenges that we've had as the company has been growing is really, how we manage, our payments. And sometimes it's difficult to know, hey, this ad is going to be successful. It can suddenly pick up and that product can scale, One of the issues that we had, you know, previously it was limiting us to, to scale quickly. It got to the point where they were holding like almost 100% of our incoming funds. This created quite a challenge for the team to manage, cash flow especially, We didn't have, you know, good support. We didn't have, you know, a real person. We could we could build a relationship with, as a, as a company which is growing, we want to work with partners who want to do that with us. You know, the relationship that we've b...