While China is most commonly thought of as an exporting country, the population has a healthy appetite for cross-border consumption as well. One survey conducted between 2020-2021 found that 67.1% of respondents have made cross-border purchases - this adoption has been partly driven by the government's creation and support of "cross-border e-commerce pilot zones," of which there were 132 as of February 2022. These zones offer preferential tax policies and streamlined customs procedures, which in turn has spurred the growth of international shopping activities in the region and created opportunities for brands looking to expand into China.
- Preferred Languages:
- Mandarin, Cantonese, Huanese
- Yuan - CNY
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