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While China is most commonly thought of as an exporting country, the population has a healthy appetite for cross-border consumption as well. One survey conducted between 2020-2021 found that 67.1% of respondents have made cross-border purchases - this adoption has been partly driven by the government's creation and support of "cross-border e-commerce pilot zones," of which there were 132 as of February 2022. These zones offer preferential tax policies and streamlined customs procedures, which in turn has spurred the growth of international shopping activities in the region and created opportunities for brands looking to expand into China.

Preferred Languages:
Mandarin, Cantonese, Huanese
Yuan - CNY

Country Facts


Population Density150/km2
Median Age38.4


GDP (USD)$17,963,170,520,000
Average Income (USD)$7,572
Producer Price Index60.9

Shopper Profiles

Rural vs Urban Living

The percentage of the population living in rural versus urban areas.

Demographic by Sex

Measure of how the population is split between female and male persons.

Internet Access

The percentage of the population that has access to the internet.

Buys Online

The percentage of the population that has made an online purchase since 2021.

Preferred Payment Methods

Shoppers in every country have preferred payment methods which, when offered, make them much more likely to complete a transaction successfully. Our research shows that shoppers in China prefer the following methods: Credit Card, and Mobile Wallet.

Union Pay

UnionPay, also known as CUP or PUI, is a card-based payment service founded in mainland China, but now available internationally. Within China, it is the most popular payment method.

Online Banking, Installment Payments


Skrill is a digital wallet available to customers in 200 countries. It operates by customers adding money to their digital wallets through bank transfers and credit cards.

Digital Wallet

Bank Transfer

Wire transfer, bank transfer, or credit transfer is a method of electronic funds transfer from one bank account to another bank account or through a transfer of cash at a cash office.

Online Banking


Visa is the leading card network worldwide, boasting the largest transaction volume of any card scheme.

Credit Card


Mastercard is one of the leading credit card networks in the world.

Credit Card

American Express

American Express, also known as AMEX, is a top card network and offered in more than 130 countries.

Credit Card


PayPal is a leading digital wallet and is available worldwide. It boasts multiple payment options within the platform and strong security.

Digital Wallet


JCB is a major credit card issuer and acquirer founded in Japan that is now available in 24 countries and accepted globally.

Credit Card

Apple Pay

Apple Pay is a payment method that utilizes the built-in biometric verification measures of enabled Apple devices to allow users to checkout with the click of one button. It allows users to save multiple payment methods including bank-issued debit and credit cards.

Digital Wallet

Ready to expand? Reach can help.

Reach understands global consumers and how changes in their shopping experience affect your business.

Our experienced legal, financial, compliance and local-market experts provide in-depth global analytics for your business, as well as duty and tax calculations so that you can expand your business to new markets with certainty and ease.

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To get started selling in China through Reach, simply fill out our application form.

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