Summary
Keeping updated on today’s tariff news seems complex. But for global ecommerce businesses, it’s crucial. In today’s episode, Leo Tucker and Mattew Cannon, CRO at Reach, provide actionable strategies that any business can take.They discuss the risks of inaction and how proactive merchants are adapting, including exploring US-based 3PLs and the direct injection shipping method, along with the financial benefits of B2B import valuation. Resources & Links: Learn more about Reach: https://www.withreach.com/ Find more cross-border ecommerce knowledge: https://www.withreach.com/network Related Content: Understanding USMCA Rules of Origin & Their Impact on Tariffs 2025 US Tariffs Saga for E-commerce: Explained Business Over Borders #12 • Navigating New Tariffs with Matthew Steinbrecher
Transcript
Leo Tucker: Welcome back to Business Over Borders. Again, I'm your host, Leo Tucker, I'm joined by Matt Cannon here, CRO at Reach. Welcome back.
Matthew Cannon: Glad to be back.
Leo Tucker: I think it's time to talk about tariffs. What do you say?
Matthew Cannon: I I've heard a little something in the news about tariffs.
Leo Tucker: Yeah. Same. Let's talk about the landscape right now. There's there's been tariffs said they're gonna come. They've gone away.
They've come back. It's kind of chaotic right now. Let's let's give a snapshot of what's happening right now and what's coming.
Matthew Cannon: I don't think there's any benefit giving you a snapshot. We've been trying to follow it making some announcement, make some plans. How do you strategize? How do you adjust to it? And it changes.
So I think it's beyond of like any update I give you now is going to be changed tomorrow. So I think and this is what we're seeing. A lot of people have just they're frozen and they're deciding before I invest, befor...