The liability of Peak Season
We surveyed 1,000 retail and SaaS decision-makers across the U.S. and UK.
Results show Black Friday and Cyber Monday (BFCM) boosts cross-border sales for brands, but creates compliance costs not seen until the following year.
See for yourself
What's revealed is a trend of commercial investment, ambition, and compliance exposure most brands didn't see coming. They often weren't equipped to absorb it when it arrived.
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• How brands view the BFCM opportunity
• The disconnect between sales and costs
• What being ready looks like
"Every year, the BFCM conversation is about the topline. The retailers who do it well know there's a second number — the one that arrives quietly in Q1, four months after the revenue was celebrated."
Sam Ranieri
CEO | Reach